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Vauxhall Going Small But Aiming Big

By raccars Published

As part of its continued assault on the UK's auto industry, Vauxhall has announced a number of new models to broaden its coverage of the small car sector. All new models and replacements for some of its current line up are due by the end of next year.

The brand's long running small hatchback, the Corsa, is first up and will apparently be a thoroughly updated version of the existing car, rather than an all new model. Along with cosmetic changes there will be an upgraded engine range, featuring Vauxhall's most modern units, such as its three cylinder petrol turbos. As Vauxhall is currently pursuing a route up the quality ladder, expect the new Corsa (and other models) to have a plusher feel.

Clues to the Corsa's expected new look can be found in its funky city car, the Adam. Vauxhall is likely to follow the same design language and modern package of interior accoutrements, including the internet compatible infotainment system. The brand's engineering team will be working over the Corsa's ride and handling characteristics and the range will no doubt be more efficient and cleaner than ever.

Hot on the new Corsa's heels will be a replacement for the small MPV of Vauxhall's current line up, the Meriva. It will be heavily influenced by the updates to the Corsa, although apparently no decision has yet been taken on the continuation of the existing model's opposing door set up.

A new city car should make its debut by the start of 2015 and is likely to be priced at about £7,000. Vauxhall is hoping it will be competition for the Hyundai i10, Citroen C1 and Peugeot 107. Three and five door body styles are expected and the new city car will share most of its engines with the new Corsa range, with three cylinder petrol units probably forming the biggest sellers of the line up. The car is under the auspices of GM's Korean global research and development centre and Chevrolet will be contributing some of the components of its little Spark.

Vauxhall recently confirmed it would be continuing its sponsorship of the England football team to the tune of at least £20 million, which it is hoping will help it in its planned domination of the UK market. The company believes the sponsorship deal has increased buyer awareness of the brand by 10%, thanks to match billboards, playing kit and a set of 200 vehicles at the disposal of the FA.

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