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To Go Where No Land Rover Has Gone Before?

By raccars Published

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Land Rover has made no secret of its expansionist ambitions but it seems now the world really isn't enough. To celebrate the introduction of the new Freelander replacement, the Discovery Sport, Land Rover has been indulging in a huge publicity blitz, that includes a competition to send Land Rover fans into space...

Playing upon Land Rover's capacity to build the most adventurous cars, capable of going absolutely anywhere, the 4x4 auto maker has joined forces with Virgin Galactic, resulting in a competition with the prize of a space flight for four winners with Sir Richard Branson's 'spaceline'. Imaginatively named 'Galactic Discovery', the competition is being promoted by a carefully chosen group of real life adventurous personalities.

Apart from the obvious choice of Sir Richard Branson himself, TV wild man, Bear Grylls, explorer, Sir Ranulph Fiennes and actor and wildlife campaigner, Virginia McKenna, are all participating as judges in the competition. Competition entries will be in the form of 30 second videos or still images. The winner will be the entrant whose work has most accurately reflected the new Discovery Sport's values and the Land Rover brand's 'spirit of adventure'.

Residents from 40 different countries are eligible for the competition, with the winner receiving four tickets for a space flight with Virgin Galactic on its spaceship, the VSS Enterprise - for which tickets usually cost about $250,000 each. The winner and his or her lucky friends will also receive training from Bear Grylls himself, to prepare them for the flight.

While extravagant competitions are hardly unknown in the automotive publicity machine, this is surely the most spectacular prize on offer yet. Land Rover has pushed the boat out in this case to ram home the message that the company and its cars are rooted in exploration, adventure and the spirit of discovery.

The competition is open now and closes on 31 October 2014. The winner will be announced in December. Aspiring astronauts will find details of the competition, entry requirements and the prize on Land Rover's website in an online video.

Land Rover and Virgin Galactic announced their partnership in April of this year, with joint projects including Land Rover supplying the vehicles used by the space company for ferrying its astronauts around its spaceport facility. The high profile tie up is also looking to the future by creating engineering training programmes for future talent.

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