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Tesla’s Mass Market Plan

By raccars Published

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Elon Musk has said that the Tesla Model 3 will be revealed on March the 31st. The Model 3 is Tesla’s answer to a mass-market vehicle solution, with a price bracket far lower than either of Tesla’s other models – the Model S and Model X. Despite the fact of an upcoming reveal, the Model 3 is still sometime away from retail, as production will not begin until 2017.

Model 3

Stateside, the Model 3 is expected to sell at $35000 (just under £25000) before tax incentives, and will boast a 265-mile range, similar to the Model S. Tesla hopes the Model 3 will usher in a turnabout in their profits, having lost over a third of their share price during the last few months of 2015. This wasn’t helped by the performance of the Model X, which was released in September and only just delivered its fourth quarter estimates by 400 units, although figures suggest that sales are on the rise (in a similar fashion to the Model S).

However, the Model 3 faces competition in the U.S. from General Motors, with the Chevy Bolt offering an all-electric drivetrain and a 200-mile range from a single charge. The Bolt should be up available for sale by the end of the year, with early reviews suggesting it could be a major contender against the Model 3, also being eligible for tax credits, as well as a range of discounts and optional packages. Either way, a strong performance from either brand could help to lead the chase for an EV-based infrastructure in the UK.

A Support System

The integration of electric vehicles into the mainstream is yet to be fully realised – despite advances by manufacturers such as Tesla, the necessary amenities that accompany electric vehicles still require plenty of development. Tesla supercharging points are currently free to use (and will remain that way) but are still far and few between, with even London having only four. However, Tesla are working to add more of these, with a particular focus on motorway installations, allowing customers to confidently make long trips.

Tesla have long been championing the benefits of electric drivetrains, with CEO Elon Musk becoming arguably one of the most prolific torchbearers to grace the pursuit for clean energy. His generous release of company patents have allowed further companies to begin to follow suit. However, having a visible impact on the already dominant fossil fuel market has always been tough, given the foundation traditional cars have been built upon. Time has allowed manufacturers to develop more efficient engines, better technology and cheaper products – whilst maximising profit.

Moving Forward

The type of concessions that would have to be endured by manufacturers - in order to create a stable infrastructure for electric cars – are one of the biggest roadblocks as to why they are not already commonplace. Only when more companies being to shoulder the burden as well can the automotive industry grow as a whole. Regardless of this, it seems that Tesla and a select few others are set to be pioneers for the foreseeable future.

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