RAC Cars News


Skoda The UK's Favourite Car

By raccars Published

Image Source

No, it's not April 1st. A recent survey of more than 46,000 motorists found the Skoda Yeti taking top spot for customer satisfaction, with the Skoda Superb second and the Skoda Octavia also appearing in the top ten.

That's quite an achievement for a brand that was once the butt of all car jokes. However, since allying with VW in the 1990s, the German brand's influence on the Czech budget manufacturer's vehicles is unmistakeable – both in terms of quality and image. New Skoda sales have been steadily on the up in the UK, reaching an all time high last month, shifting more than 9,000 for the first time. The marketing team campaigns on Volkswagen build-quality, performance, passenger comfort and equipment levels, at a lower price point than similar models from VW or Audi.

The Skoda Yeti is a practical, compact SUV costing £14,945-£26,400, which was released in the UK in 2009. It quickly gained approval in the market, winning numerous awards and even irascible Top Gear presenter, Jeremy Clarkson, called it "possibly the best car in the world." It scored 92.65% in the Auto Express survey of customer satisfaction.

The Skoda Superb ran a close second to the Yeti in the consumer satisfaction survey and is a larger model than the Yeti. It's not a pretty car but is super-reliable and practical, showing Brits are being guided by their purse strings rather than badge snobbery.

Third place in the survey was taken by the Jaguar XF saloon, followed by the Renault Scenic, Mazda CX-5, Skoda Octavia, Alfa Romeo Giulietta, Land Rover Discovery, BMW 3 Series and the Mercedes E-Class in 10th place.

New entry to the list, Land Rover will be pleased at its inclusion, which can only boost the company's ambitious expansion plans, while the Renault Scenic is another interesting newcomer, having been around for a very long time but only reaching the heights of consumer satisfaction for the first time this year.

The Auto Express Driver Power survey further noted that consumer satisfaction levels were lower overall than in previous years, with running costs cited as a particular car owner bugbear. The figures are largely a result of a more demanding consumer base, with car owners expecting more from their vehicles in terms of quality, reliability and performance, than in previous years. Despite the general malaise, car owners did concede on reliability, with satisfaction scores in this area up by 3% on last year's survey.

Looking to Buy?
Search for cars