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Skoda Has The Last Laugh – Again...

By raccars Published

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For the second time this year, the once reviled Skoda has beaten off the competition to be crowned Britain's favourite car. The survey asked owners to rate their satisfaction with their vehicle and the results put the Skoda Superb in first place, closely followed by the Skoda Yeti. This puts the Czech brand, once the butt of endless auto jokes, ahead of luxury Brit favourite Jaguar, which came in third place with its XF saloon model.

The ownership satisfaction poll showed an 83% approval rating for the medium sized Skoda Superb saloon, only just edging out the compact 4x4 crossover Skoda Yeti with 82.8%. The Jaguar XF only lost by a whisker, receiving an 82.7% ownership satisfaction rating, followed by the Citroen DS3 and Lexus RX, both with 82.2%, then the Honda Jazz and VW Passat CC both at 82%. The remaining top ten places were taken by the Volvo S60/V60 with 81.9%, then the Lexus IS, Mercedes-Benz B-Class and Toyota Prius all at 81.4% and finally the Mercedes-Benz C-Class with 81.3%.

The survey included 65 satisfaction parameters, such as performance, comfort, build quality, reliability, dealer service and running costs and encompassed the opinions of more than 16,000 car owners, averaging three years' ownership, spread over 27 manufacturers. Skoda's high customer satisfaction scores are backed up by a 20% increase in sales for 2012, attributed to its vehicles' blend of style and practicality plus generous buyer incentives including VAT exemption and 0% finance deals.

In addition to model specific scores, manufacturers were rated as a whole, with Jaguar taking the top spot. Second and third places went to the usual Japanese suspects, Lexus and Honda, with Skoda coming in fourth and German behemoth Mercedes-Benz fifth. Jaguar stablemate Land Rover scored a victory at sixth place, featuring in the top ten for the first time ever.

The survey put the Chevrolet Spark at the bottom of the ownership satisfaction pile with a score of 70.2% and negative comments in every category polled. Second worst scores went to the Alfa Romeo Mito with 70.7%, then the Fiat Grande Punto/Evo with 72%. Also receiving a surprise condemnation was the popular Ford Ka, with an ownership satisfaction rating of 72.2%, followed by the Fiat Panda with 73.7%, Peugeot 107 at 73.9% and the Citroen C5 on 74.1%, with the bottom ten rounded out by another shock entry in the BMW X1 with 74.1%.

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