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Mass market appeal of new Hyundai

By raccars Published

Hyundai i30

The new Hyundai i30 offers conservative styling and plenty of engine choice for maximum appeal.

The latest Hyundai i30 has been unveiled prior to its public debut during this year’s Paris motor show. The new Hyundai is set to rival the current versions of the VW Golf and the Ford Focus as a high-tech family hatch with mass market appeal.

The new Hyundai i30 has a distinctly European look and was unveiled at Hyundai’s European headquarters in Frankfurt, Germany.

Full details relating to the prices and specs of the range that will be available in the UK have yet to be announced, although it is expected that the new i30 will be similarly priced to the vehicle it replaces, meaning a price tag of around £15,500 at the entry level.

Driving for mass market appeal

The new i30 aims to build on the company’s improved European profile and deliver mainstream sales. This is the reason behind a design which is clearly aimed at appealing to as many people as possible.

Peter Schreyer, Hyundai’s design chief, said that the firm had considered the needs and preferences of many different groups in order to produce a car suitable for everyone.

He said the final result was a new i30 which is both ‘neat’ and ‘conservative’, demonstrating a more mature design approach from the company and somewhat less dramatic bodywork than that seen on the outgoing i30.

A new era for Hyundai

The hexagonal front grille of the new Hyundai i30 will feature an inverted curve. All new Hyundai cars in the future will share this trait. At 4,340mm, the new i30 is slightly longer than the older version, and is a little wider as well.

The roofline also sits a little lower but the 2,650mm wheelbase stays the same. The boot capacity, meanwhile, beats the VW Golf by about 15 litres, offering 395-litres of space or 1,301 litres when the back seats are folded down.

Engines in the new Hyundai i30

Three diesels and three petrol options are included in the new Hyundai i30’s engine line-up. The petrol, entry-level choice is a four-cylinder, 1.4-litre unit which produces 99bhp. This comes with a manual, six-speed gearbox and a 0-62mph acceleration time of 12.7 seconds.

The three-cylinder, 1-0-litre turbo is also only available with a manual gearbox and can offer 118bhp and a zero to 62mph time of 11.1 seconds.

The current top-of-the-range petrol engine is a four-cylinder, 1.4-litre turbo producing 138bhp. This can be accompanied by a manual, six-speed gearbox or the new Hyundai dual-clutch, seven-speed automatic transmission (DCT). Opt for the manual gearbox, and the new i30 can go from zero to 62mph in around 8.9 seconds. The DCT should take 0.3 seconds longer.

At launch, the diesel offerings are essentially a single 1.6-litre, four-cylinder engine with variations introduced by tuning. The most economical version offers 94bhp, whilst the middle choice produces 109bhp. Both of these are only available with six-speed manual transmission. The top-of-the-range diesel option produces 134bhp and can be selected as a manual or as an automatic, complete with the seven-speed DCT gearbox.

Hot hatch for the future

A hot hatch i30 is expected to be launched later in 2017. This is most likely to be known as the RN30 and will be the first model which is created by the company’s new N performance division. The RN30’s engine may be able to produce more than 250bhp and the performance model is likely to feature a chassis set-up honed at the Nurburgring circuit.

There were also hints in a preview image revealed at the i30’s launch that three more body styles are also going to feature in the i30 line-up of the future. Hyundai officials would not confirm any details of the future trio of cars but they appear to be a coupe-like car, a crossover and an estate.

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