RAC Cars News


Land Rover Freelander is a bit of a tiger

By raccars Published

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Land Rover has announced that it is to continue its work with the Born Free Foundation in India, a charity that works in that country’s tiger reserves and with wildlife conservation across the world. The car company has announced that it will supply the charity with a new Land Rover Freelander, complete with the conservation organisation’s distinctive white paw prints logo. The car will be deployed in the Satpuda Landscape Tiger Programme region, which makes up the biggest viable tiger habitat area in India.

The tiger has become a highly endangered animal because of the loss of such natural habitats and poaching of the creatures themselves. Wild tiger numbers have now declined to an estimated 3,500 across the entire globe. The Land Rover Freelander will be a very visible ambassador for Born Free’s work in the Satpuda area and is also an ideal vehicle for tackling the sometimes rough terrain encountered in the region.

Jaguar Land Rover's brand experience director, Mark Cameron, welcomed the company's continued relationship with Born Free, saying: "Land Rover's on-going partnership with the Born Free Foundation has already helped support some of the Foundation’s most important projects in the UK, Kenya, Ethiopia, South Africa and Sri Lanka. With this addition of the Land Rover Freelander to the Satpuda Landscape Tiger Programme, I believe together we will now make a real contribution to the conservation of the endangered Tiger in India. The Land Rover Freelander’s all-terrain capability will enable conservation workers to reach areas which would otherwise be inaccessible and ultimately protect the tigers throughout the Satpuda Landscape."

President of the Born Free Foundation, Will Travers, OBE, said that Land Rover had been part of his organisation's operations for almost 70 years. This relationship dates back to Joy Adamson and her efforts to return Elsa the Lioness to the wild; a story that went on to be described in the book and film, 'Born Free'. Joy and her husband George were often pictured in their Land Rover. Mr Travers went on to explain that Born Free Land Rovers were now in operation in projects across the world. He concluded: "As ever, tigers and other threatened species can count on Born Free and we, in turn, can count on Land Rover."

The arrival of the new Freelander was also welcomed by Professor Claudio Sillero, who is head of conservation in the charity’s Satpuda tiger conservation programme. He explained that the car would be ideal in helping workers travel in the rugged tracks of the Satpuda forests.

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