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Jaguar Land Rover Thrilled with Tata

By raccars Published

As you may know, Tata are an Indian company who own Jaguar Land Rover. They have been in charge since 2008, and with some incredible new models and improved quality, JLR has gone from strength to strength since the acquisition from BMW and Ford, which comes as no surprise to John Edwards, Land Rover’s global brand director. He claims the sale has given JLR new life, and even likened the sale to making the company feel “18 again”.

Speaking to Autoblog, Edwards said: "When Tata took over it was like Jaguar Land Rover became 18 – we could make up our own rules. We had a carefully guardian watching over us but we could come up with our own plans and go our own way.

"That was liberating. We no longer had to follow these corporate rules. It opened our eyes to the long term."

So, JLR are clearly happy with their owners, but the happiness should be reciprocated. After all, JLR is making huge profits and Tata will be thrilled with just how well the company is growing and selling in every market it’s currently in.

It’s hard to see when the bubble will burst for Jaguar Land Rover.

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