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Ian Callum Takes Top Award From Design Industry

By raccars Published

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Jaguar designer, Ian Callum, has been awarded the prestigious Designer of the Year trophy for 2015 by marketing publication, 'The Drum.' The annual award is given to the most influential designers in the UK, who have achieved an outstanding level of career success and influence in their own professional sphere, and is based upon the last year's output.

This year saw clothing and accessory label Burberry's head designer, Christopher Bailey, take third place and Waitrose supermarket's graphic design chief, Maggi Hodgetts, take second place.

Ian Callum has presided over Jaguar's design studio for the last decade, during which he has provided some truly stunning output. Rarely do the names of car designers become public domain, but so illustrious is Callum, that his name has become synonymous with his product.

A native of Dumfries in Scotland, Callum was born in 1945. He studied fine art plus industrial and vehicle design, going on to design for Ford in 1979. His work there included a number of production models under the blue oval badge plus various concept cars for Italian coachbuilder, Ghia. He then formed his own design studio, with clients including Nissan, Mazda, Volvo and Aston Martin. Callum joined Jaguar in 1999.

During his career, a number of stellar models have come from the Callum pen.

Ford RS 200

The 1984 Group B European rally effort from Ford was half Escort and half Porsche 911. It was mid-engined with a four wheel drive layout, a turbocharger and a fibreglass shell. Only 200 road legal models were made, which have become that rare thing: a Ford collectible.

Ford Escort Cosworth

In 1989 he made boy racers' dreams come true, with the car that revolutionised the image of the hot hatch.

Aston Martin DB7

Callum's stellar performance at Aston Martin includes not only the astonishingly good looking DB7 in 1993, but also the Vanquish plus the Virage concept, which spawned the DB9.

Volvo C70

In 1997, Callum helped to bring Volvo's staid image up to date with the C70, which was far more stylish than customers had come to expect from the Swedish brand, while retaining all its traditional safety standards.

Ford Puma

In the same year, Callum also helped to take Ford in a brave new direction, introducing its 'Edge' design language. The fresh looking Puma was a big seller for the brand in Europe.

Jaguar F-Pace

Jaguar's first SUV has caused much industry excitement, thanks to Callum's ability to transcribe the same sleek and sophisticated design philosophy with which he has marked the rest of the brand's output.

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