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Ford Edge comes to the UK

By raccars Published

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It's not often that Ford releases a completely new model into the European market, but the Ford Edge SUV is set to be released in the UK within months.

Already well known in the US and with an appearance in the 2008 James Bond film 'Quantum of Solace' under its belt, the Edge will complete the brand's SUV line-up, together with the EcoSport and Kuga models. With prices starting at just under £30,000 and a premium feel, the Edge has the likes of the Audi Q5, BMW X3 and the Volvo XC60 in its sights. Ford is taking pre-orders now and the Edge is expected to hit forecourts in early summer.

Ford Edge specifications

The Edge shares a platform with the Ford Mondeo and will be available in entry level Zetec, medium level Titanium and top of the range Sport trims. It is a diesel engine-only model. The Zetec offers an impressive level of kit for a basic model, including pedestrian detection technology, active noise control, privacy glass, DAB digital radio, 19 inch alloy wheels and Ford's SYNC 2 connectivity system. It comes with a 2.0 litre diesel engine producing 180bhp for £29,995.

For £32,245 you can upgrade to the Titanium spec, with the same engine and a six speed manual transmission. For £34,465 you can get the Edge in Titanium spec but with an extra 30bhp and the PowerShift six speed automatic gearbox.

Topping the range is the Sport specification, available with both the 180bhp and 210bhp diesel engines for £34,495 and £36,745 respectively.

Taking on the premium brands

Price-wise the Edge slips in just below its premium rivals, which is a bold move from Ford and makes clear its intentions to chase premium sector buyers. The Edge is certainly good looking enough and has plenty of modern technology and safety equipment for buyers in this competitive sector. Among its innovative features is a vehicle and pedestrian pre-collision detection system. This uses radar and cameras to detect people and other cars in the road when travelling from 5mph - 110mph. The Edge also comes equipped with intelligent all-wheel drive at all trim levels, which can automatically adjust torque to 100% at the front or rear wheels as required.

Ford has also taken great care to furnish the Edge's cabin with premium quality materials and comfort features such as heated and cooled seats on higher trim levels. It remains to be seen whether customers will be able to view the familiar Ford badge as a rival to the traditional premium names or other illustrious SUV makers such as Land Rover or even Volvo.

With an options list including items such as a front wide view camera, hands-free tailgate, active noise control, blind spot information, active park assist, active steering, pre-collision detection and a heated steering wheel, Ford is certainly offering all the equipment that buyers might find on premium models, and at a lower price point. The Edge is also said to be more spacious than the segment rivals but retains the class-leading prowess which Ford has demonstrated with the Fiesta and Focus models.

The Edge is part of an exciting period of new releases for Ford, following the first ever right hand drive Mustang and shortly before the arrival of a much anticipated new Focus RS. It sees the company continue to pursue premium sector ambitions after the release of the Mondeo Vignale.

Although the SUV sector continues to expand, Ford has no intentions of reducing its MPV line-up to make way for the Edge. Instead it believes that sales of larger saloons and family cars are making way for new SUVs. With a smart advertising campaign, Ford is pushing the Edge to become its flagship model in Europe, demonstrating its confidence in an SUV segment which more than doubled from 10 per cent in 2008 to 21 per cent in 2013.

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