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Fiat 500 GQ Special Edition: Strictly For Men

By raccars Published

It might not be an obvious pairing, but Fiat has teamed up its girly supermini with lads mag GQ, to create a special edition of the car. However it starts to make sense with Fiat admitting that the joint venture is a distinct attempt to increase the supermini's appeal with the male demographic.

While the Fiat 500 is not particularly feminine in itself, with neat rather than delicate styling, it has become a sure favourite with female customers, probably thanks to its user friendliness, compact and easy parking size and a host of trendy personalised trim elements. The 'manned up' 500 GQ was first seen earlier this year at the Geneva Motor Show, with two tone bodywork in 'Groove Metal Grey' and 'Crossover Black,' designed to give an instant hint of masculinity versus the pastel tones for which the 500 has become better known.

The 500 GQ also gets black wing mirror trim, a B pillar GQ logo and Sport 16 inch alloys with a funky central 500 logo in orange. Hatchback and convertible versions are available, with engines taken from the 500 S – that means 1.2 litre 68bhp and 0.9 litre 84bhp Twin Air petrols returning 58.9mpg and 113g/km of CO2 and 70.6mp and 92g/km of CO2 respectively and a 1.3 litre 94bhp Multijet diesel for 76.3mpg and 97g/km in CO2 emissions. That means the latter two variants are road tax exempt. Overall the diesel is probably the best bet, being the cheapest to run and the liveliest at 10.7 seconds to 62mph.

The cabin carries on the theme, with a leather trimmed sports steering wheel and gearstick knob, Bluetooth connectivity, voice recognition software, Frau black leather trimmed seats with orange stitching, brushed aluminium pedals and the familiar 500 logo scattered artfully around.

The entry level 1.2 litre 500 GQ will set you back £13,110 for the hatchback and £15,930 for the convertible, the TwinAir costs £14,510 as a hatchback and £17,130 as a convertible, with the diesel versions topping out the range at £15,510 for the hatchback and £18,330 for the convertible. Fiat do provide some attractive finance options for the classy 500 so if you're not a cash buyer don't worry!

The GQ is one of a range of special editions which Fiat is using to make the most of the popularity of its 500 sub-brand, which has recently been expanded with a 500L Trekking soft roader and two seven seaters in the 500L MPW and 500XL – following the lead of close rival, Mini.

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