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Britain's favourite car by geographic area

By raccars Published

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We all know that the Ford Fiesta is Britain's favourite car, far outselling any other model, but apart from the venerable supermini, what else are Brits buying?

It seems that there are geographical divides informing our favourite car choices. Recent analysis shows that together with the Ford Fiesta, the Nissan Qashqai is a top buy in the UK, while Londoners are still attached to their 'Chelsea tractors'.

Britain's favourite car by geographical divide

A study of new car searches in a number of UK cities and major towns showed the Fiesta was the top choice in 48 locations, mostly in the north including Liverpool, Newcastle, Sheffield, Bolton, Blackburn, Durham, Carlisle, Derby, Leeds and Preston. However in the south the Nissan Qashqai reigns, being the most searched-for new car in 50 areas including Milton Keynes, Reading, Oxford, Worcester, Guildford, Exeter, Croydon and Cambridge.

Unsurprisingly Sunderland, where the Nissan Qashqai is built, bucked the trend and favoured its home-grown car even though the surrounding areas saw the Fiesta on top. The Fiesta, which is built in Essex, was the favourite in its local area including the towns of Southend, Colchester and Romford. A similar pattern emerges in Luton, the home of Vauxhall, where the Vauxhall Mokka SUV is the area's favourite car.

In the Capital further divides are seen, with the practical Qashqai the favourite in North and South London. The smart and agile Land Rover Discovery, the perfect 'Chelsea tractor' takes the top spot in Central London, the modest Volkswagen Golf comes out on top in West London and the luxurious Mercedes Benz C-Class is East London's favourite car, including in the Canary Wharf area, where a number of banks have their headquarters. South Kensington and Knightsbridge buyers are choosing the Range Rover Sport while Earl's Court, Kensington and Chelsea buyers are going for the Audi Q5. Overall the Golf was London's most searched-for new car, even though SUVs dominate area choices.

This pattern is repeated in other major cities. In Manchester for example, buyers are favouring the VW Polo, but in the wealthy Alderley Edge area, where many Premiership footballers from Manchester's two teams choose to make their homes, the Audi Q5 tops searches. Birmingham's overall favourite is the Ford Fiesta but in the smart Edgbaston area, buyers are searching for the Mercedes-Benz C-Class.

Somewhat surprisingly, more exotic choices are catching the eye of Scottish buyers. The Volkswagen Golf R, a sporty four wheel drive with 269bhp, is the most popular search in Glasgow, while Aberdeen buyers like the Audi Q5.

Britain's best-selling car

The Ford Fiesta is once again Britain's best-selling car this year, with 116,631 units sold by the end of November. The last few weeks of the year are most unlikely to give its nearest rival, the Vauxhall Corsa, a chance to catch it, tailing as it does with 77,896 unit sales so far this year. The Ford Focus is the third best-selling car of the year, followed by the VW Golf in fourth.

However the Nissan Qashqai, which is so popular across half the country in terms of new car internet searches, is only the fifth best-selling car in the UK this year. The VW Polo comes in sixth, followed by the Vauxhall Astra in seventh. Vauxhall will expect a leap in the Astra's position next year with the release of the highly anticipated seventh generation model, which has no doubt dampened sales of the outgoing model. The Audi A3 takes eight place, followed by the Mini and the Mercedes-Benz C-Class.

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