RAC Cars News


Britain Gets A Motor Show Again

By raccars Published

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Last seen in 2008, there will once again be a London Motor Show in 2016. The news was announced by HRH Prince Michael of Kent on Thursday, at the annual Guild of Motoring Writers awards event, along with some details about the new format show.

Unlike previous editions of the London Motor Show, future events will be held at parks in the capital, instead of in an exhibition centre. There are grand plans for the comeback edition in 2016, on a scale comparable to more established motor shows, such as those held in Geneva and Paris.

Battersea Park will be the venue for the 2016 London Motor Show and it is believed that a number of major manufacturers will be backing the event. Details are thin on the ground at this stage, but a holding site believed to relate to the event suggests a date of 5-8 May 2016, and includes marketing material mentioning motoring technology innovations and an exhibition of classic cars. There is expected to be a focus on green technology, particularly hybrid and electric cars.

Previous shows were organised by the Society of Motor Manufacturers and Traders (SMMT), but the society is not involved in upcoming shows. The last major motor show in Britain was held at the capital's ExCeL centre but visitor statistics were poor and the show received very little support from manufacturers. Another show was mooted for 2010 but never came to fruition, thanks to Britain's gloomy economic situation at the time.

While Britain hasn't had a traditional motor show as such for the last few years, it does host a number of interesting motoring events at locations such as Goodwood, with its extremely successful Festival of Speed, Glorious Goodwood and Goodwood Revival events.

Elsewhere, the world's most important international motor shows include the Geneva Motor Show, usually held in March, the Frankfurt Motor Show in September and, running since 1897, the Paris Motor Show in September or October, plus major events in New York, LA, Detroit and China.

The shows are a chance for manufacturers to introduce their new products and are often the first time members of the public get to see forthcoming models 'in the metal'. Car makers also show off their weird and wonderful concepts at the events, including future technology and new innovations. Public reaction to new products introduced at the shows can be a driving factor in how manufacturers proceed with future development and marketing strategies.

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