RAC Cars News


Aston buyer persuaded to part with £533,000

By raccars Published

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The Aston Martin driven by Sir Roger Moore in the classic 1970s TV show, The Persuaders, has been sold for an incredible world record price of £533,000. The 1970 Aston Martin DBS in Bahama Yellow, featured heavily in the TV show as it was driven around Europe on adventures by Moore’s character, the playboy Lord Brett Sinclair. The car was sold at auction at an annual event organised by Bonhams, taking place at the Aston Martin plant in Newport Pagnall, Buckinghamshire. The beautiful Aston appeared in almost every episode of the show, becoming its third star, behind Moore and his co-star, Tony Curtis. Unsurprisingly, the car was also the star of the show at the auction event.

The car is actually a V6 but was adapted to look like a DBS V8. It also had the eye-catching BS 1 number plate and has been signed inside the boot lid by both Sir Roger Moore and Tony Curtis. Adding to its glamorous past, The Persuaders was the most expensive TV show made in its time. It ran only briefly, from September 1971 to February 1972 and boasted a host of guest stars, such as Joan Collins. Indeed, it was she who in her autobiography revealed the on-set tension between Moore and Curtis. The car went back to Aston Martin after the show finished and was serviced and sold to its initial private owner. It has since had a further five owners but always changed hands in a private sale, without being advertised. It has been honoured by being one of just 49 cars to be chosen to take part in the exclusive Concorso d'Eleganza Villa d'Este classic car event, at Lake Como in Italy, and has also featured in many of the Aston Martin Centenary events during 2013.

The auction was Bonhams’ 15th annual Aston Martin event at the company’s HQ and total sales were around £8.7 million, an impressive figure, but down on last year’s record £10 million figure. The largest sale was that of a very rare Mark 2 Volante DB6, one of only 21 built, which went for £757,500.

General sale manager at Aston Martin Works, Paul Spires, said: ''The Bonhams auction weekend has once again more than lived up to expectations. With many exceptional sports cars sold, and bids coming in from right around the world, it's clear that Bonhams' Aston Martin Sale is, more than ever, a key fixture of the classic car world.''

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